SEO is one of the most effective digital marketing tools in today’s world. SEO for lawyers aids in increasing their online visibility. Having SEO lets you have a tool at your disposal that’s practical and effective in getting you real results and cost-effective.
According to Google’s engineers, there are said to be at least 180 “ranking signals” that affect whether you can rank above competitors. To make SEO even more of a challenge, there are frequently changes in Google’s algorithm updates. That is why it can be unclear what doesn’t matter in SEO and what does. In this article, you are given common mistakes seen again and again with law firms to assist in giving you focus.
Why Should Law Firms Avoid Common SEO Mistakes?
This is a vital topic for law firms. Businesses worldwide are investing a lot in online marketing, and law firms are not excluded from that list. While putting in your resources as a business, you want to be sure you are not making the wrong move.
Even with the simplest of steps in your online marketing strategy, eliminating mistakes that your work seems effortless is critical. It helps your chances of generating an ROI from your SEO. Listed below are mistakes you can avoid in your SEO plan.
Using a Single Keyword to Optimize All Your Pages
The biggest SEO mistakes that lawyers make is having each of their pages on their site optimized for one keyword or keyword phrase and leaving it at that.
This prevents your site from getting potential rankings from more diverse keywords and getting the opportunity to appear in more of the relevant searches. To top it all off, it results in keyword cannibalization. Instead of optimizing for one keyword or keyword phrase, make sure to optimize for different keywords on each page from your site.
Not Having Enough Headings
Every heading you use should convey a complete thought. They should be more than just a few words but also not too long. You are also having included keywords relevant to your industry. On that note, normalize breaking your content down into more headings. For instance, don’t cover acceleration and acceleration clauses in the same chunk of content.
The reason being, you intend to generate clicks from all possible searchers. Having specific headings helps your potential client to understand what they’re reading about.
Duplicating content from other sites will negatively affect your site’s ranking. Don’t forget that it’s hard to cheat Google. You can, of course, use manipulative tactics and get away with it.
This won’t last long, however. It will eventually backfire and land you in trouble. For example, your site can get penalized or banned.
No Incoming Links
The internet is quite broad, and a law firm that doesn’t have other sites linking to it will get lost in it. Links are more like the currency of the web for search engines like Google. It’s crucial to have other significant related websites linking to your site. Ignoring your incoming links is an SEO mistake that law firms make.
Not Updating Relevant Content
Not having fresh and relevant content updated to your website is most likely the mother of all mistakes. You can’t build up a static law firm website and hope to generate a large amount of traffic miraculously.
It would be best if you were consistent and frequent in adding new content to your site. Say, 3-4 articles every week to help your site have visible footprints on the web.