Many website owners are finding that having an accessibility overlay, or widget on their site gets them more traffic. There are many advantages to adding one of these widgets, including the fact that it can improve search engine optimization (SEO), making it easier for people to find your website on the web. Here is what you need to know about how adding an accessibility overlay will help your site get more traffic.
Makes Your Site More Accessible
One benefit of having an accessibility widget on your website is that it makes the site more accessible for search engine crawlers. This will help you to rank better in the major search engines, including Google and Yahoo.
More Organic Traffic
Another benefit of having an accessibility overlay on your website is that it can help funnel more organic traffic through your website. More people are starting to use their mobile devices to research businesses online, which means that having an accessibility overlay will allow them to navigate your site and find out more.
This is great news for those that own small businesses, as it means that they can now give their customers all of the information that they need by simply adding an accessibility widget. It also makes it much easier to funnel traffic through a website because it is designed specifically for those on the go.
Adds It Up To A Professional Appearance
Many people feel that having an accessibility overlay makes a website look more professional. This may not seem like a big deal, but it can make a huge difference in how others perceive your company. In fact, you will find that others are much more likely to view your website if it has an accessibility overlay because it appears stronger.
Keeps Customers On Your Site Longer
One of the best ways to improve your site’s traffic is to keep people on your website for a while. However, you will find that others are not interested in navigating your website unless they have an accessibility overlay that helps them move around easily. If you want to increase the time that your visitors spend on your website, you will need an accessibility widget.
Add A Professional Touch
You will find that having an accessibility overlay will add a professional touch to your website. While this may not seem like a big deal, it can make all of the difference when potential new customers are looking for the right business. If they see your site and immediately recognize the fact that you have an accessibility overlay, they will know that you are serious about meeting their needs.
Promotes Mobile Traffic
People are starting to use their mobile devices to find different businesses on the Internet. In fact, it is very common for people to use a smartphone or tablet in order to view a website and see what you have to offer. That means that if you want your site to be seen, you will need an accessibility widget to promote mobile traffic.
Shows Your Company’s Innovation
Another benefit of having an accessibility widget on your website is that it shows the innovation of your company. People will know that you have a strong web presence if they see that you have invested in this type of technology for your site. This will help to increase brand awareness and make people remember you.