From deal-seekers to over-thinkers, you need to tap into the inbox and hearts of all kinds of shoppers in your prospect list.
Why does it matter?
Though every customer is valuable, not everyone is your repeat customer.
With a good understanding of your shoppers, you would be able to develop highly personalized content that can get you more of your prospects to become repeat customers of your brand.
As you read ahead, we will discuss how to find emails, segment your prospects, and then the ideas to reach out to different shoppers.
How to get someone’s email address?
It is pretty easy to find emails when you have the correct email lookup tool such as GetEmail.io.
This tool is ideal for people who wonder how to find someone’s email address.
It uses techniques such as machine learning and big data to locate the email format of professionals across the globe.
You may try the free version and then go for the paid plans to start with this tool.
I hope this helps.
Identify the type of shoppers in your prospect list.
As said earlier, not every shopper is similar; everyone has their way to shop.
It’s essential to keep this in mind and see what you could do to convert them into your valuable repeat customers.
Here is the general type of online shoppers that could visit your store;
- The deal or discount seekers
- The brand loyalist
- The explorer or the wanderer
- The confused or overthinker
Let us see how to turn these shoppers into your valuable repeat customers.
The deal or discount seekers
An innovative way to catch the eye of a discount shopper is by using digital displays in your retail shop window. Using digital display methods has become crucial in brick and mortar stores as it’s a simple way to promote your deals with clear pricing – which can be updated in a matter of minutes.
Discount seekers are generally focused on the value they save; hence they shop around looking at different sites attempting to find the best price, and will always make their buying decisions on how much money they can save.
Here’s what you can do to persuade such shoppers to stay with your business.
You may emphasize the advantages of your brand products to change their focus away from direct price.
Let them know what sets your brand product apart from the competitors.
The brand loyalist
Your brand’s loyal customers are the driving force for repeat purchases.
These are the people who love and care about your brand. It would be best never to forget to thank them and let them know how grateful you are for having them.
You can make your loyal customers feel special by having a VIP program or community.
A VIP program is highly recommended, using which you offer every prospect the opportunity to become a part of an exclusive group to enjoy extra benefits.
The extra benefits could be a free product, special discounts, or invitations to special events.
You must encourage “the deal seekers” to join this group.
The explorer or wanderer
Did you know that a vast majority of traffic to your brand is from explorers? These are the people that spend the least amount of money in buying items from your brand.
You may feel it is going to be a waste of time to attract this type of customer. However, you could do certain things to increase the chances that they buy from you.
This category of customers mostly cares about convenience; hence you need to focus on the UX of your web pages.
With poor landing page loading time, complicated navigation, they are sure to exit from your store.
The confused or overthinker
This type of customer care is about not making the wrong decision.
They feel terrified about making uninformed decisions.
Therefore, emotional connections are an ideal way to build trust for such people to help them overcome the fear of choosing your products.
You can send them emails with content that can slowly and steadily win their trust in your products.
Having a good understanding of different types of shoppers is the key to generating more repeat purchases.